Will it Ever be Acceptable for Pharma Marketers to Use Behavioral Targeting?

I came across this post in the Pharma Marketing Blog in which John Mack asks this question. Will it ever be for marketers to follow around consumers using cookies and begin recommending products and medication just because someone visited a webpage that was cancer related. Take a few moments to answer a survey that relates to the appropriate use of behavioral targeting techniques used by pharma marketers.

Take the survey