Want to Reach Physicans on Social Networks? Use Facebook.

Medimix International recently conducted a new survey on the use of social networking websites among healthcare professionals. Among the general social networking websites, more than two-thirds (66%) of the interviewed physicians declared that they either don’t know or don’t use them. Surprisingly, in Germany this number goes as high as 86%.

But for the 34% of those interviewed who do use them, Facebook dominates: Overall 30% of all physicians are members, with up to 42% in Italy and 40% in the US. Interestingly, the lowest Facebook usage was observed in Germany, with only 12% of the physicians as members.

Myspace and Twitter came second, well behind Facebook.

But is it really that easy to get physicians on social networks? What roadblocks to do you see in contacting physicians via social networks?