Pharma & Social Media: Understanding the Medium

Peter J. Pitts of PRWeek wrote this week on the recluctance of pharma to embrance social media. Pitts claims that,"when it comes to social media, the more the FDA says about what is and what is not “in compliance” vis-à-vis social media, the less we seem to understand – and more conservative we become." He writes, further, that the "answer is to understand the medium and use it to advance both the public health and specific marketing objectives. The two are not mutually exclusive." Those who attended ePharma Summit 2009 will surely recoginze his arguement.

Pitts offers a great reminder of the value of social media for pharma, especially regarding blogs. We encourage you to check out his arguement and perhaps share with us more ways that pharma can successful use social media.

No social media please, we're pharma