Diabetes Copany Utilizes Twitter

In a recent article at AdAdge, they look at how NovoNordisk is using both a famous race car driver and Twitter to provide information about their drugs Levemir and NovoLog. Charlie Kimball, a racecar driver, is doing the Twittering for them. While the FDA has not specifically said what is and is not allowed when it comes to online advertising, the company strives to adhere to the FDA's policiy on fair and balanced information. Follow Charlie Kimball's Twitter here: @racewithinsulin.

What do you think about this kind of advertising?